Vassos K. Eliades

Vassos Eliades Ltd has a proficient marketing department, consisting of well-educated and experienced marketing professionals, with profound understanding of the local market. The Marketing Department, smoothly cooperates with the Sales department of the Company, ensuring that our brands and our customers receive profitable and positive results.

The main objective of the marketing department, is the effective brand building, of the products it represents.


It’s primary functions, are:

• Brand Management, in line with each brand’s strategy

• Forecasting, Planning and Budgeting

• The development of the Company’s commercial policy 

• Market Research 

• Consumer behavior research

• Identifying new developments and opportunities in the market

• Above the line advertising

• Organizing PR activities incl. events, conferences, sponsorships

• Organizing in-store activities

• Innovation and implementation of Category Management

• Formulating Customer Trade plans & Tailor made customer plans

• Implementing new trade concepts

• Social Media expertise